The devil wears de la Renta

Fortune

Marissa Mayer and the Fight to Save Yahoo!is a quick, compelling read, partly because Nicholas Carlson, a chief correspondent with Business Insider, writes in punchy Tweet-sized paragraphs, the signature style of his employer. A web sensibility doesn’t always translate to the printed word, but Carlson has shown he can strike the right balance. The first section of the book tells a rich tale of Yahoo’s many years of CEO turmoil, introducing curious conflicts and slowly pulling the yarn just enough to hold interest.

This is important since the first half of Carlson’s book covers a lot of familiar territory. Yahoo’s origins have been well-documented in magazine feature stories and in the 2002 book Inside Yahoo!: Reinvention and the Road Aheadby Karen Angel. For anyone not familiar with the Internet giant’s history, Carlson has rewritten it in eight chapters. (He apparently has a habit of doing this; according…

View original post 912 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s