With our culture super obsessesed with celebrity status, it’s not surprising New York resident Brett Cohen was able to pull off a huge prank on unsuspecting pedestrians in Times Square.
Cohen decided to have a ‘social experiment’ as he called it and decided to pose as a celebrity walking through Times Square. It ended up being easier than he thought. Cohen rented a few bodyguards off Craiglist and hired a few photographers to act like his ‘paparazzi.’ He then dressed the part and cruised the streets of Times Square where people lost their minds.
Check out this youtube video of Brett Cohen pulling off one huge prank where people actually treated him as a celebrity!